{"id":46260,"date":"2018-09-28T00:20:18","date_gmt":"2018-09-27T23:20:18","guid":{"rendered":"https:\/\/staging.startups.co.uk\/young-guns\/?p=46260"},"modified":"2021-05-24T09:59:01","modified_gmt":"2021-05-24T08:59:01","slug":"james-griffith-lucy-hutchinson-james-day-mous","status":"publish","type":"post","link":"https:\/\/staging.startups.co.uk\/young-guns\/james-griffith-lucy-hutchinson-james-day-mous\/","title":{"rendered":"James Griffith, Lucy Hutchinson and James Day: Mous"},"content":{"rendered":"

James Griffith, 29, <\/strong>Lucy Hutchinson, 29 and <\/strong>James Day, 26
\n<\/strong>Company: <\/b>Mous
\n<\/b>Website:<\/b> www.mous.co<\/a><\/p>\n

A lot of companies say their products are durable, but UK start-up Mous has gone the extra mile to prove it – several miles in fact.<\/p>\n

Mous partnered with Sutton High School for Girls to do an epic 36-kilometer drop from outside the stratosphere to prove the durability of their cases. It’s all part of a smart brand and marketing strategy which channels the anarchic energy of the YouTuber generation and helped the company crowdfund over £2m in year one alone.<\/p>\n

The Mous story began with disaster: their design for an iPhone case capable of retracting wired headphones was rendered obsolete when Apple produced wireless headphones.<\/p>\n

Many fledgling businesses might have folded, but Griffith, Hutchinson, and Day and their band of intrepid 20-somethings kept going.<\/p>\n

They went to China and watched local factory workers, staying in dingy hotel rooms as they honed the art of manufacturing. After testing out various types of materials, they created a range of beautiful phone cases lined with their very own high impact material AiroShock, with real material back plates and a built in magnetic mounting system.<\/p>\n

The team decided to fund the commercial roll-out through crowdfunding, and raised awareness by battle-testing their product in a variety of situations. Their party piece, if you’ve not seen it on YouTube, involves going into the Apple Store on launch day, buying a brand-new phone and inviting a fellow shopper to hurl it to the ground.<\/p>\n

The videos have gone viral on social media and generated huge interest; pre-orders for Mous’ very first case totalled $2.4m. The team has since unveiled a number of product options, from wood to sea shell, and received a steady stream of glowing reviews from the likes of Forbes<\/em>, GQ <\/em>and Mashable<\/em>.<\/p>\n

Just two years on from launch, Mous already ships to 100 countries and have just launched a range of magnetic case add-ons including wallets and mounts.<\/p>\n

With Apple expected to launch three new iPhones between now and the end of 2018, the company is eagerly expecting a raft of new product opportunities – and looking forward to dropping the new devices in an even more creative fashion!<\/p>\n\n","protected":false},"excerpt":{"rendered":"

James Griffith, 29, Lucy Hutchinson, 29 and James Day, 26 Company: Mous Website: www.mous.co A lot of companies say their products are durable, but UK start-up Mous has gone the extra mile to prove it – several miles in fact. Mous partnered with Sutton High School for Girls to do an epic 36-kilometer drop from outside the […]<\/p>\n","protected":false},"author":91134,"featured_media":46264,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[234],"tags":[],"class_list":["post-46260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-class-of-2018"],"acf":[],"yoast_head":"\nJames Griffith: Mous - Young Guns class of 2018..<\/title>\n<meta name=\"description\" content=\"The casing specialists who honed their skills in China and make money out of smashing their brand-new iPhones on the floor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.startups.co.uk\/young-guns\/james-griffith-lucy-hutchinson-james-day-mous\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"James Griffith: Mous - 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